What it is
The IDEA Conference brings together the most creative minds in business today to show you how to use right-brain thinking to win big in a left-brain world.
Who should attend
Senior executives looking to drive creativity throughout their businesses . . . or trying to figure out how to get the creative juices flowing within their organizations.
Why you should attend
Because in today's business world, those who win embrace creativity and inject it into every facet of business. This conference will give you the tools to do that.
Where it is
Nokia Theatre
1515 Broadway @ 44th Street
New York, NY 10036
When it is
November 15, 2007
8:30 a.m. - Registration &Â Breakfast
9:30 a.m. - Event Begins
5:30 p.m. - Event Concludes
6:00 p.m. - Cocktail Party, sponsored by IdeaCast
What you should wear
The dress code is informal-casual. No suits, ties or fancy dresses! Comfort is essential to the creative process. Why do you think the creative guys are always in jeans!
Why does the Agenda say, "Subject to change?"
All of the speakers listed have been confirmed but sometimes life happens and they may have to cancel. The agenda on our site will always be current so check back periodically for updates.
Security
We will maintain tight security and will as always require a photo ID (passport or driver's license) at the registration table. You must wear your badge at all times.
Play the ESP Game
Invented by IDEA speaker, Luis von Ahn
espgame.org
Find out more about Luis von Ahn. Check out his bio, as well as this
interview in Wired magazine.
Will It Blend? That Is the Question.
IDEA speaker George Wright invented Blendtec's wildly popular "Will It Blend?" video series. See what crazy things the Blendtec blender can blend at willitblend.com
VICE TV. The death-knell for conventional cable television?
That's what founder and IDEA speaker Shane Smith says. Decide for yourself at vbs.tv
For all other questions, please email aaevents@adage.com. We're eager to make every moment of the IDEA Conference experience a great one.
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